Interactive Healthcare

Abbott Nutrition Health Institute was created to foster education, research, and scientific collaboration. This mission was brought to life through positioning, branding, and a comprehensive campaign dramatizing the theme “science illuminated”. The ANHI website was created to became a destination for thought leaders, researchers and support professionals. The site featured on-line continuing education courses, a resource center, and extensive coverage of the latest clinical trials and conferences. ANHI Credits: Senior Art Director Sebastian Pallini Copywriter Andy Conroy Senior Interactive Designer Dan Weatherby Interactive Designer Eric Hughes Senior Copywriter Sean Bice

Creative Exploration
Positioning & Rebranding
B2B Healthcare Marketing
Rebranding & Interactive Design
Positioning and Marketing
Positioning, Rebranding & Marketing
Social Impact
Positioning and Marketing
Global Marketing
Cause Marketing
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