Positioning & Rebranding
Natalie Krick, Nicole Londeree, and Brittany Zuerlein Over the years, it becomes easy for a brand to loose its focus and distinct identity. Strong brands are usually started by strong individuals who had a vision for how their product would serve their customers. Dig into the history of L.L.Bean and you will find the founder, Leon Leonwood Bean. His values and sensibilities were the bedrock upon which the famous outfitter was built. Values and sensibilities that have not tarnished with age.