Marketing Innovation
Zach Fugate, Luke Kramer, Paul Welsh This team took on the challenge of promoting a live/work Airstream challenge by getting right to the heart of the matter. The Airstream trailer will allow you to pursue your life's dreams. As a result, the Pursuit Airstream trailer was born. And if you want to pursue it, what better way than using the Airstream IT LIST. A repository of all the places you want to visit and the thing you want to do, courtesy of the Airstream Pursuit trailer. The concept was beautifully integrated into the existing "Live Riveted" campaign and there are indications you might see a version of it being produced in the upcoming year. Congrats to the team for their insightful and brilliant work. Photos of the students discussing the project with the Airstream clients are included.
