We live our lives in stories. And if you have a great story to tell, you have a powerful competitive advantage. When applied to marketing, they are fundamental, personal and persuasive. I work with clients to explore narratives that reflect a brand strategy and become embedded within customer experiences. In the process, they discover how stories can become their competitive advantage.
If you are interested in learning how digital storytelling can help your business, send an email or text.
Topics I'll share with you:
• The definition of stories and why are they universally meaningful
• The differences between the product, a brand, and the story they tell
• The dynamics of storytelling and how it is applied to brand narratives
• The importance of conflict within the story
• Collaborative storytelling
• Story Living. The impact of technology on immersive experiences and marketing