Positioning, branding, and promotion of agency.
No one loves this business more than we do.
Some of the reasons are obvious...a paying job that is intellectually challenging. A growing and stable environment. An opportunity to express ourselves creatively.
Yet, like any business, our lives are filled with memos, meetings, and mind-numbing travel. Years are spent on projects that never see the light of day. And in some circles, pharmaceutical marketing is seen as superficial, profit-driven, and opportunistic.
But for us, the true rewards are not the ones that we see on a frequent basis. In fact, what we love about this business is something that we rarely see at all. Our true reward...the thing that gets us up early in the morning and lets us sleep at night...is the knowledge that somewhere, at some point in time, there's a grandfather, aunt, daughter or loved one who is benefiting from our client's medicines that we work so hard to promote. Somewhere at tha end of all the mountains of paperwork and presentation boards, is a person who is enjoying a birthday, wedding, or anniversary with their loved ones. Someone is leading a healthier and more rewarding life. And that is something we love. Something we can believe in.
Believe in health
The great John Racik, founder and CEO, as well as everyone who ever worked at Stonefly.