Positioning & Rebranding
Jonathan Yurek, Haley Fischer, Anna Marshal The design and illustrations are so beautiful in this assignment, it's easy to miss the positioning and branding concept that is equally strong. Sprechers is a brewery/restaurant that also makes colas. By focusing on the same craftsmanship of brewing, they've elevated the sophistication and adult appeal of these unique flavors. If I was out for drinks with the guys, I could order a Sprechers cola and fit right in with the indie beer aficionados.